Friday Favorites, 9/19

19 Sep

Summer’s going to be OFFICIALLY over in just a couple of days!! To celebrate, we thought we’d do a recap. of the most exciting blog posts of the season for our Friday Favorites roundup this week. :) Without further ado…


One corner of our new studio

One corner of our new studio

- First up, our most clicked-on blog post of the summer: Cardtorial Has Moved! This is probably the most important and exciting thing that has happened to us all year in terms of growth and development, and we’re happy to see that our fans are interested enough to read all about it.

2014-04-01 00.26.40

- Meet the Cardtorial Team: Mama Leung is our second most popular post this summer. We’ve been slowly introducing more and more of the people working behind the scenes at Cardtorial, and the posts are always such big hits! We’re happy to say that there’s more to come. :)

LA laser cut wood print

- One of our more recent posts, American City Prints, is our third most clicked-on blog post of the season. We talk about the wooden city-themed print series and our experience working on them with the amazing Anna. Technically, it took all summer to reveal the entire collection, so this is our perfect for our summer season roundup!

Cardtorial NY Now wood stationery

- Last but certainly not least is A Very NYNOW Summer Weekend, our fourth most popular post of summer. It was the very first time we exhibited at the NYNOW trade show (formerly NYIGF) with a rep, so this experience was definitely a notable one.

What was your favorite post of the season? We’d love to know!

We’re Hiring!

17 Sep


Cardtorial is hiring! We are a boutique gift & stationery company specializing in laser cut goods (made of wood!).  We are looking for a part-time administrative / studio assistant with potential for growth (lots of it!).

Commitment: 20 hrs / week (no weekends)

Compensation: Depends on experience

Location: Arts District of Los Angeles

Tasks will include:
– Packing & shipping orders
– Data entry
– Customer service (emails / phone calls / answering enquiries)
– Making products! 
– Studio Maintenance


We are looking for somebody who is reliable, works hard, has great attention to detail, and is OK with repetitive tasks.

- Ability to work independently
– Organized
– Previous work experience

It would be great to find somebody who is interested in working with us long term and growing with us!

If interested, please reach out with cover letter (or intro email) & resume to with the subject line: Studio Assistant




Our Newest Product Line: Wooden Keepsake Boxes!

16 Sep

Since springtime, Cardtorial has been hard at work developing a brand new product. After months of designing and engineering, we’re finally ready to officially introduce our new line! Say hello to our keepsake wood box collection!!

wooden gift box

Like all our other Cardtorial goods, each wooden box features a beautiful handcrafted design laser cut into the 100 percent sustainable wood from the U.S.A. The wood is laser engraved on both the front and top of the box.

wood jewelry box

The I Carry Your Heart wood box design is based off one of our favorite E.E. Cummings quote: “I carry your heart. (i carry it in my heart.)”

laser cut wood box design


This particular wood box is made of walnut. We love how the dark wood brings out the three dimensional qualities of the design.

love wooden box

Our other light wooden box is based off the well-known bible quote from 1 Corinthians 13:7-8 — “Love bears all things, believes in all things, hopes all things, endures all things. Love never ends.”

wood box gift

We decided on a lighter wood for this design, Alder. The hand lettering and artwork just looks so amazing on negative space!

love jewelry box


All of our keepsake wooden boxes are designed by the oh-so-wonderful and talented Kelly Thorn! (In case you’re not familiar with Cardtorial’s entire collection of products, one of the many wood gift products Kelly has designed for us includes our Oh So Wonderful card.)

This product line is a slight departure from our traditional paper goods (like our wooden cards, wood prints and wooden journals), but fits pretty perfectly into our vision of creating gifts to last a lifetime. These wood boxes serve as a unique wedding gift, baby shower gift and even as a anniversary present! We’re also working on two more designs for these boxes at the moment; we can’t wait to show them to you soon. :)

What do you think of our new boxes? We’d love to hear your thoughts!

Friday Favorites, 9/12

12 Sep

Summer show season is officially over!! Cardtorial’s kicking it into high gear in September and October — we’ve got orders to fulfill and holiday gifts to anticipate! We have lots of projects and plans underway, and we can’t wait to share the news with all of you soon.

- We’re going to be at Unique’s debut PEP RALLY tomorrow featuring entrepreneur extraordinaire Johnny Cupcakes (check him out here)! If you’re going to the event, look out for us there!!

- I’m fascinated by small space design and upcycled homes. These 12 homes made from shipping containers are seriously amazing!

- Entrepreneur and shared an amazing infographic on best email practices for small businesses and how to craft better emails.

- Did you know that you can repurpose dryer sheets in more than 50 ways?! We were amazed by these handy tips.

- This peanut noodles recipe sounds delicious, but the best part about the recipe might just be the adorable illustrations featured on the recipe’s left.

American City Prints

9 Sep

Did you know that Cardtorial has been slowly unveiling a brand new wood print series this summer? Masterfully handlettered by Anna, each wooden print features a special US city.

San Francisco Wooden Print

San Francisco was the very first print we revealed this summer. We debuted it at Renegade Craft Fair in San Francisco! This design has plenty of delicate loops to give it extra class.

SF Wood Print

As we finalize designs, we go through many drafts. We like how the negative space in this version brings out San Francisco’s sweet curls!

LA laser cut wood print

The week after Renegade SF was Renegade Los Angeles; we debuted our LA print at this show. Fun fact: the very first print we produced to show at RCF was laser cut the previous afternoon! It was seriously fresh. ;)

New York wood laser cut print

We presented this lovely New York print for the first time at NYNOW last month. Yvonne confessed that this NY design might actually be her favorite, but Elizabeth is in love with the Los Angeles print (probably because she grew up there)!

Chicago laser cut wood art

Just this past weekend, we featured our Chicago wood print design at RCF Chicago! This beautiful print has Anna’s signature whirls — they look especially nice with the capital C (:

We had such a great time rolling out all of these prints and can’t wait to continue expanding our 8″x10x wood art collection! Cardtorial has come such a long way in the past few years, and we’re looking forward to growing even more.

What do you think of our new American city prints? Is there a print you’d like to see designed in the future? Let us know by leaving a comment below!

Friday Favorites, 9/5

5 Sep

Cardtorial Summer

It feels like just yesterday, we were celebrating the start of summer — where’d it all go?! I just found out that summer officially ends Sept. 22… but with pumpkin lattes at Starbucks and pumpkin pies popping up in stores, it definitely feels like fall already.

What season do you think it is: summer or fall?

Friday Favorites Cardtorial

- We’re an official 2014 Martha Stewart American Made nominee!! Visit our nomination page to see our interview and cute product photos from our catalog :)

- You don’t have to be an extrovert to successfully build your small biz! Here are 9 ways to build your business as an introvert.

- If you’re a fan of web design and Fast Company articles, you’ll love this one on how 9 design ideas forever changed the web. Sidenote: the number 9 seems like the “it number” for us today, haha!

- Because I particularly like coffee (as does 83% of the world, apparently), these 15 quotes about why coffee with is the best resound with me. What about you? Are you coffee-drinker, tea-drinker or neither?

The Golden Key to Good PR

2 Sep

Cardtorial PR 101 Sonja Rasula

Last week, I had the chance to attend a PR 101 workshop by Sonja Rasula. It was inspiring, informational and just plain awesome — I definitely would recommend it to anyone who wants a quick rundown on how to do PR for a small business. Sonja had lots of good tips and tricks to share with us and my group of attendees were full of fresh and innovative ideas of their own!

There was one key lesson that I took away from the workshop:

Cardtorial Think Outside the Box



Think outside the box! The best way to get your brand picked up by the media is to have an exciting new story to present to them. This is especially useful when you’ve already gotten placement in magazine and want to be written about again.

Take Cardtorial for example: let’s say Cardtorial has already made it into Vogue’s 2013 holiday gift roundup. How would Vogue write about us again in 2014, since we were already featured just a few months ago? (Note: we didn’t pitch to be included — they heard about us and wanted to feature us on their own.)

Cardtorial Holiday Cards Vogue

Have an entirely new story! Just because we’ve been written about once doesn’t mean we can’t be written about again. The story just needs to be told from different angle, or in this case, on a different product.


Cardtorial Vogue Magazine


In this article, Cardtorial is featured as a nontraditional wedding invitation maker. This shows off an entirely new side of Cardtorial, our real wood customized paper goods! Not only are we on the radars of last-minute holiday gift-givers, but we’re now on the radars of wedding planners and newly engaged couples. Each article was unique and different, and that’s why Cardtorial was featured twice in a year by Vogue! (Note: We actually didn’t pitch this story either — but it still goes to show that the same brand can be featured in different ways to be placed TWICE in this high-profile magazine.)

There are tons of different ways I can pitch Cardtorial products and services. I can look at design magazines and pitch Cardtorial as a collaborative platform for different artists, because Yvonne works with different people to produce different designs. Or, I can look at Cardtorial as a unique startup looking to put a new spin on traditional paper goods — this idea got picked up by OC Metro magazine!

Cardtorial OC Metro Magazine

How can you think outside of the box when pitching your product or service? Let’s bounce ideas off each other in the comments!


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