Great talk from talented folks at These Are Things — a big thank you to them for sharing their story.
O: The truth is that the highlights reel is NEVER the whole story. When you only see the highlights of someone’s life – whether it’s their portfolio, their twitter feed, or a talk at a design conference – it’s all too easy to connect the dots yourself and assume that everyone who is successful spends their entire life enjoying success… after success… after success.
Dog cards in the shop!
My personal favorite: “I didn’t choose the pug life. The pug life chose me.”
Thank you, Annie Banks for the tag lines!
More dogs to come! If you don’t see your dog here — please feel free to make a request!
and other fine journals!
Please note! We have a number of color options for these journals including a bright pink, teal, blue, mint green, purple, and bright yellow!
What would you like to see on your journal?
Our third and final trade show of the year! Woot!
Power toolin’ away
We are so happy to have been able to attend the New York Gift Fair (now re-branded to NYNOW) this past summer. Like I’ve mentioned previously, trade shows are forums for manufacturers (that’s us!) to meet retailers. We met some really great folks and are working with some wonderful retailers all over the nation (and world)! To see a full list of our retailers, click here!
Booth 7717 in all it’s glory
As you can see from the pictures above, we kept our booth set-up mainly the same as in previous shows this year. Hopefully you’ve noticed that our collection has over doubled since our previous show in May. We’ve been beavering away all summer long working on new products and card designs. We’ll be spotlighting various collections over the next couple weeks so do stay posted!
- My friend, Christine, helping to send out Cardtorial love
February was a whirlwind of a month. We were busy fulfilling our store orders from NYIGF and sending out Valentine’s Day orders from our website. Valentine’s Day orders had been piling up even before I left for New York. It proved to be a constant game of catch-up but what a wonderful wonderful Cardtorial holiday!
Oh. Feburary was also my official last day of work! I can now say I’m a full-time maker of wood cards.
We were madly working over the holidays to prep for our biggest event to date. Our first trade show!
So…what exactly is a trade show? It’s an event for businesses to sell their products to other businesses. Buyers from stores large (think Target/Bloomingdales) to small (neighborhood boutiques) attend trade shows to get their shop on and place orders. This show, the New York International Gift Fair (NYIGF) is quite large and a spot on the floor is $$$$. We needed to put our best foot forward.
Think of the trade show as a kind of a mini pop-up shop. You’re provided with nothing, not even the walls! We had to figure out a way to design, build, and ship a small, cute store to a convention center in New York.
After months of planning and lots of late nights we set off for New York to meet some wonderful new stores!
Below is the evolution of our booth:
Crate filled with walls / furniture
Slow (and messy!) emptying of crate / assembly of booth
Luckily…help was on its way!!
(Lifesavers, Bryan and Matt, pictured below).
And after a hard day full of manual labor….voilà!!!
A lot of people will warn you that trade shows aren’t necessarily about making money right off the bat. It’s not unheard of to make a significant investment and (like many business ventures) not come close to recouping your costs. I did my best to temper expectations. We had both busy and less exciting times in our booth but in the end, it was well worth the investment in time and money. It was far from easy but I can step into the next one with so much more confidence!
More tangibly…we can also now proudly say we’re carried in 30 stores across the nation (and Canada)! Some stores to note include the gift shops at The Museum of Contemporary Art, Chicago (MCA) and Museum of Arts and Design (MAD Museum) in Manhattan.
We’ll be posting a full list of all our brick and mortar stores on our website in the coming month.
A special shout out to our friends who made it out to Javits (in the freezing cold weather) to show their support! I was SO thrilled to see you there!!