Cardtorial at the Westfield Mall

Through the encouragement of one of my friends (also working on his own thing), I spent Thursday evening at the mall collecting customer feedback.  I was facing a huge dilemma with my wood.

The debate: Should I utilize,

(A) Beautiful, fragrant, finished wood ($$$)


(B) A more raw, unprocessed, rustic-looking wood (more reasonably priced)

I’m really trying to keep things “lean” while I’m still refining the product and testing the market. BUT…My conclusion (for now at least) is to have (A), the high grade wood, be the main product (simply bc I love it so much — wait until you smell it!).  A lot of people loved the raw look of  the unprocessed wood, so I will keep producing those until I can get a larger pool of feedback (and track sales for both products).  I’ve been running around the city trying to figure out if there’s a better way to kick the wood into shape (cementing, sanding, staining, varnishing,  etc.) and have come to the conclusion, that I’ll wait for a later date to develop my carpentry skills.  The woodwork involved seems incredibly daunting.  Stay posted though — this will be an ongoing research project, I’m sure.

Back to the mall experience, though. Lurking around the mall, asking for feedback, was definitely somewhat nerve wracking, but I’m so glad I did it.  I met some incredibly supportive fans and even found myself some great customers!  One of whom was Omri (pictured).  He and his co-worker David bought cards for their girlfriends (so sweet).

Omri bought the Elphants: Happy Valentine's Day Card

The past few days, I’m totally wishing I had business cards so people could get in touch with me.  It’s high on my to-do list.  So high, in fact, that yesterday I made some truly bootleg business cards out of scrap paper.  Thinking about it, I probably shouldn’t even have been etching this material. The burn scent was far from wonderful. Whoops!

Much more to come.  So much to do, and excited about it all.  The key will be prioritizing. To the extent you have any feedback, I would love to hear from you. 🙂



(visit the shop at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s