Beach, Please! Our Newest Journal Collection.


The ocean is a special and personal place for me. Growing up by the beach meant hours as a child digging holes in the sand and learning the ways of the water. In the last year, I have spent almost every morning surfing in the Pacific. No matter what’s going on with other aspects of my life, I can count on the ocean to offer perspective, calm, and usually a pretty good time.

We are so very lucky to have our studio just a few miles from the Pacific; the ocean holds a special place for many of us here at Cardtorial. When designing this new series, we wanted to celebrate this space that we love. We took inspiration from the bold colors, patterns, and textures of the sea – from the iridescent shades of the water to the tropical hues of the reefs, this collection celebrates the energy and spirit of the ocean and all that it holds.





Meet The Team!


Hello! Yvonne here, founder of Cardtorial. Our small business has grown over the last few years from a 1-woman operation to a small team, and I wanted to spotlight the lovely ladies that make up Cardtorial! I started Cardtorial 5 years ago after quitting my job in finance. After a few years in a corporate environment, I felt super stifled. The first few years of Cardtorial were all-consuming as I played the role of product designer, laser operator, salesperson, customer service rep, packer, shipper, and accountant.

It’s not always easy nor is it always smooth going, but I’ve come to realize I very much value freedom and flexibility over stability and a big paycheck. These days, I live near my office and I surf every day before coming into work. It’s always a work in progress, but Cardtorial has come a long way from the days where I would ship packages during my lunch hour or even when I worked out of my parents’ garage. We’re growing a team that’s strong, spirited, and creative, and I can’t wait for you to get to know them!


06.07 NEWMeet Tiina, our Marketing Manager and Resident TV Expert! She is in charge of setting our marketing strategy, running our Instagram account, and telling us all what TV shows to watch. She’s currently doing all of this from halfway across the world – she is on an extended trip traveling across Europe for 5 months and making us all jealous with her photos! Born & raised in LA, she attended University of Oregon (Go Ducks!) and worked in Portland for a few years, but she couldn’t resist the call of the California sunshine. She works as a freelance graphic designer in addition to working at Cardtorial, and lends her design chops to the team when needed. When she’s not glued to her computer working, you can find her drinking large amounts of La Croix, swimming at the pool, eating tacos, and hanging out with her dog Lucy.


06-20.jpgMeet Kristin, our Sales Channel Coordinator, In-House Photographer, and Resident GIF-Maker! What can’t she do?? Kristin manages all of our online stores and wholesale accounts, and she shoots all of the beautiful photos you see here right on this feed! A graduate of Vassar college with a Fine Art degree, she says her favorite part of working at Cardtorial is our robust snack shelf – but she also loves being surrounded by fun, talented, creative women every day. 🙂 When it comes to our office tunes, she will vote for Justin Bieber each and every time….in her words “it is no longer a guilty pleasure”. When she’s not at Cardtorial, you can find her taking pictures of her dog Penny, going on a run, or watching too much Twin Peaks.


06.14 NEW.jpgMeet Kayley, our Studio Assistant and Official Youth Consultant. Kayley is in charge of packing and sending out each and every order, for both retail and wholesale, and keeping us all up to date on what’s cool nowadays. 😉 If you’ve ordered something from us, chances are Kayley packed it up for you! She also coordinates many of the processes and production tasks in the office. Her favorite part of the job is knowing that she’s sending out products that are going to make people happy and help spread love. Kayley is also a Los Angeles native – she was born and raised in the South Bay. When she’s not in the office, you can find Kayley at concerts with her friends, binge watching Girls, or hanging out with her cat Tube (yes that’s his name)!


06.28 NEW.jpgMeet Liz, our In-House Designer! Liz joined us about 6 months ago as a Studio Assistant for the holiday season, but now is in charge of creating new designs and products. In her short time here, she has already spearheaded 2 design collections – our recent Floral journal series and our newest Ocean collection. We can’t get enough of her beautiful illustrations. Liz, unlike the rest of us, was NOT born and raised in Los Angeles….she hails all the way from Vermont! She is a graduate of SCAD in Savannah, Georgia with a degree in Communication Design. In addition to working full-time with Cardtorial, she manages to find time to do additional freelance work as a designer & production artist. When she’s not designing, you can find liz watching anything on the Discovery Channel, hanging out with her cat Monk, or planning her upcoming wedding in November!




This Just In! Our Newest Cards for Father’s Day.


Don’t forget about Dad! Father’s Day is just around the corner – are you ready? Treat dad to the best and choose from our selection of classic favorites and fresh new designs sure to make his day extra special!!

Plus, get a free easel* when you purchase any Father’s Day card! Use code DADSRULE at checkout to get yours today.

*1 easel per customer. Can only be used with the purchase of a greeting card. To redeem: Add easel to cart and enter code DADSRULE at checkout. Expires Friday 6/2. 


Wedding Season is Here!

wedding 1 copy 2.jpg

Wedding season is here! Our calendars are filling up with wedding dates, ranging from rustic retreats to city chic. We’re looking forward to spending these joyous times with friends and family celebrating these happily ever afters.

Looking for the perfect wedding gift? Leave behind the impersonal registries and gift a unique handcrafted, personalized keepsake. From hand-lettered beauties to intricate floral designs, Cardtorial has unique and special gifts to last the happy couple a lifetime.

2 cards.jpg3 boxes.jpg4 albums.jpg

Celebrate Motherhood With Us!

MD 1.jpg

J.PAT.41_@lacy_joy1 copy.jpg

” We spent the day making wishes on dandelions, going to lunch with daddy & practicing our soccer skills for Rigg’s big game on Saturday. We also started a family gratitude journal ! I have been keeping one since my mission to Poland where I would write down the tender mercies I would see everyday. Even if it was just a wave from a stranger or trying some awesome Polish candy. Small things and big things! It was so fun to explain it to the boys and see their eyes light up. Riggins said he was thankful that dinosaurs don’t eat Monroe (whaaaa?) & also, glue 🤔 Gibson is thankful for the Easter bunny bringing him candy and colored pencils. It’s sure a start 😏 I’m excited to hear what they will say every day!”



“I haven’t ever really been a journaler (that’s not a word). Mostly because I am a terrible, horrible, no good, very bad writer. But I am a great lister…listerer…listarian? (person-who-makes-lists).  First thing I’m writing… Dane walks out of the room. Me, “where you going”. Dane, “work”. True story… True. Story. #hesnotactuallygoingtowork



“I don’t ever want to forget the small details of Emma’s babyhood. Her warmth as she cuddles me in the mornings, the way she affectionately strokes my arms, the sweet words she says, the dimples on her hands that are slowly disappearing. 💔 I’ve slowly started recording sweet little notes so I’ll always remember the things I love most about this age. And one day when we’re both older, I will have completed an entire book (or three) about my love for her.”


Follow along on our Instagram for more stories like these all month long!

Spring in Bloom!

1 header.jpg

To us, winter is a time for hibernation and looking inwards. In this quiet time, we sow our seeds and make our plans for the year ahead. Spring, in contrast, is the time for us to step into the world and begin putting those plans into action. And for that, we are oh so excited!

This change in mindset is also reflected in our surroundings. Spring, that loveliest season when everything bursts into bloom, is a season of color, life, and freshness.

Our newest floral journals pay homage to the beauty of flowers and the delicate grace of nature. We created a collection where extraordinary ideas can take root. Our journals are the perfect place to capture everything from nascent ideas, daily moments, and cherished memories.

2 journals.jpg

It’s Written in the Stars 💫



To us, astrology is a great way to understand yourself and other! From bold Leos to practical Capricorns, knowing and understanding our sign helps us identify as part of a community. We view the 12 zodiac signs as a fun and helpful tool to learn about ourselves, connect with others, and decode our path and purpose.

zodiac signs.png