Changing the Game: Eight Milestones for Women in Art History!

1st century C.E.: According to Roman mythology written by Pliny the Elder, the first drawing in history was made by a woman named Dibutades, who sketched an image of her love onto a wall. (Though, perhaps take this fun fact with a grain of salt!)

November 15, 1887: Georgia O’Keeffe, later known as the “Mother of American Modernism” is born in the town of Sun Prairie, WI. O’Keeffe is perhaps best known for her close-up floral paintings, which some art historians say were meant to represent the female form.

© Georgia O’Keeffe

July 6, 1907: Frida Kahlo is born in Mexico City, Mexico. A self-taught painter, Kahlo’s work is celebrated for her focus on Mexican and indigenous traditions and culture, as well as her feminist focus on the female existence.

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© Frida Kahlo

1971:Why Have There Been No Great Women Artists?” is first published. With this essay, Writer and Historian Linda Nochlin launches the fields of feminist art history and theory in earnest. 

1979: The Dinner Party, a large-scale installation piece that revolutionized the world of feminist art, is first exhibited. The piece features 39 place settings, each one designed for a different woman (both fictional and real) who made history. Judy Chicago’s seminal work has been on permanent display at the Brooklyn Museum since 2007.

© Judy Chicago

1979: Barbara Kruger begins to use found images in her work, creating her now famous signature-style of feminist collage. Predominately using Futura Bold typeface to plaster ironic, challenging, and clever sayings over black and white photographs, Kruger has become a renowned critic of American culture and misogyny.

© Barbara Kruger

Spring of 1985: Seven women, calling themselves The Guerrilla Girls, form an anonymous feminist activist artistic group in New York City, with the goal of bringing discussions of gender inequality and racism in art to the forefront. Famous early posters pasted throughout NYC by the group include questions like, “Do Women Have To Be Naked To Get Into the Met. Museum?”

Do Women Have To Be Naked To Get Into the Met. Museum? 1989 by Guerrilla Girls
© Guerrilla Girls

1990: Carrie Mae Weems debuts her seminal photographic series, The Kitchen Table. Over the course of a year (1989-1990), Weems photographed herself every single day (along with others in her life) at her same kitchen table, creating a now iconic statement on representation, gender, and relationships.

© Carrie Mae Weems 

Meet the Women Behind the Words!

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Working on our new International Women’s Day collection has been a total learning experience for us! One of the coolest things we learned during this campaign? Just how many amazing women have changed history, and how many are still making history today! Each and every quote that our collaborators chose to hand-letter totally moved, inspired, and enlightened us. So to celebrate Women’s History Month, we wanted to give you a sneak peek behind the scenes, to learn two of the stories behind the quote!

Cardtorial x Lauren Hom

“If they don’t give you a seat at the table, bring a folding chair.” —Shirley Chisholm

In 1968, Shirley Chisholm became the first African American woman elected to Congress, representing the great state of New York, an office she held for seven terms. Don’t think that’s the end of Chisholm’s trailblazing career, though! In 1972, she became the first woman to run for the Democratic Party’s presidential nomination, as well as the first African American candidate to run for either major party’s nomination. Though she ultimately didn’t clinch the nomination, Chisholm certainly broke some glass ceilings along the way. In 2015, ten years after her death, President Obama awarded Chisholm with the Presidential Medal of Freedom. Talk about a feminist icon!

Cardtorial x Marla Moore

“Well-behaved women seldom make history.” —Laurel Thatcher Ulrich

Though this classic quote has truly taken on a life of its own, there’s always been a bit of confusion over the original source! It’s been (incorrectly) attributed to everyone from Eleanor Roosevelt to Marilyn Monroe. Yet, it was historian Laurel Thatcher Ulrich who first wrote this back in 1976. Since then, the quote has gone on to inspire countless women to make a little history of their own! Ulrich has also written a book of the same name, exploring the the many ways in which (unruly) women have changed the world.

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Chisholm (left) // Thatcher Ulrich (right)




The International Women’s Day Collection is here!


We have been on the edge of our seats, anxiously awaiting today! Why? Because today is the day we get to show you our brand new International Women’s Day collection! And now it’s HERE!

We’ve spent the past two months collaborating with 11 amazing female artists, calligraphers, and hand letterers to create 10 unique, limited edition journals and cards featuring quotes by, inspired by, or about powerful women. There have been some serious Girl Power vibes in the office lately (even more so than we usually feel just working on this team of all women!). 

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What excites us most about this all-together super exciting collaboration is that all 11 of these amazing artists came together with an awesome cause in mind. We are so excited to give 100-percent of the net proceeds from this campaign to Planned Parenthood! Here in the studio, it was a quick, collective decision to donate the profits from this campaign to PPFA, as each of us on the Cardtorial team cares passionately about women’s rights.

We’ve had Women’s History Month (AKA March!) and International Women’s Day (coming up on March 8th!) on the brain since the beginning of January, when we first dreamt up this collaboration. Knowing that we wanted to find a way to combine hand lettering, calligraphy, and graphic design, we set out to find women with a wide array of artistic abilities and personal styles. And find them we did! There is truly a design for every style and a quote for every woman in this collection. We cannot wait to hear which one(s) you choose! 

We are so honored to have had the chance to work with so many amazing artists, and for a cause that we care about so deeply. We hope you’ll join us in celebrating International Women’s Day this year by amplifying the voices of these wonderfully talented, creative women and helping to raise funds for Planned Parenthood!

Follow us on Instagram @cardtorial for more Women’s Day fun, and be sure to stay tuned for more info here on the blog!


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Fun Date Ideas for Your Best Valentine’s Day Ever!

There’s a reason we’ve all been on a ‘dinner and a movie’ date—it’s a classic! But sometimes for a special occasion, you want to do something a bit more outside the box than a good meal and the latest blockbuster. This Valentine’s Day, we’ve got you covered! We rounded up a few of our favorite ideas for a fun, memorable date, perfect for new couples, long-term loves, and Galentines alike.

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Pack a picnic and head outside!

The best part about this date is that it’s completely customizable! If you’re lucky enough to live near the beach like we do, head to the sand, sun, and sea. If you not, a local park will be the perfect backdrop for a romantic day in the fresh air! Live somewhere it’s too cold outside? Spread out a blanket on your living room floor and—voilà! All you need is a little imagination and a good sense of humor. Re: food, you can go as involved or as simple as you like! Even grabbing sandwiches from your favorite local cafe is great. After all, it’s the company that really matters! (Though we’re always partial to a super fancy cheese plate, if we’re being honest.)

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Visit the adorable pups and cats at your local animal shelter!

Studies show that cuddling with a cute dog or kitten can increase levels of oxytocin in your system (also known as the “love hormone”!), perfect for building a closer bond with your person. And, who knows? For those in serious relationships, maybe this date will end with the introduction of a third (furry!) member of the family.

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Visit a local bookstore and share your favorite books with one another!

Each of you can pick your favorite classic (think back to that Literature 101 class you took freshman year of college), your favorite book of all time, and one that you think your partner would like. If your shop has a cafe, grab a latte and just chat about these books! Super cheap, but super meaningful—you’ll learn a ton about each other in just a few short hours.

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Spend an evening at an arcade or roller rink!

Nothing brings a couple together like some good old fashioned nostalgia! Strap on some skates or dominate at skee-ball, and feel like a kid again. Love will blossom over a shared cotton candy! Who knows? Maybe you’ll head home with that giant teddy bear you always wanted as a kid.

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Haven’t been struck by Cupid’s arrow as of late? Spend February 13th celebrating one of our favorite holidays: Galentine’s Day!

Invite all of your best gals over and party the way the holiday’s creator (Park’s & Recreation‘s Leslie Knope, of course!) intended—with brunch! Make it potluck-style to keep hosting easy, and then just keep the waffles coming and the mimosas flowing. An awesome time will be had by all!

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The Cardtorial Valentine’s Day Gift Guide is here!

As fun as heart-shaped boxes of chocolate and life-sized teddy bears can be, sometimes you’re just looking for a Valentine’s Day gift that’s a bit more heartfelt and will last a lifetime. That’s where we come in! We have tons of fun ideas, perfect for celebrating the love in your life–no matter who they are.


Where in the world is your love? Who knows! What you do know is that when this always-on-the-move lady is with you, it feels like you’ve got the whole world in your arms. Celebrate your love with a gift that lets her know just how much you admire her adventurous spirit.  

You’re My World Card // Eat Well, Travel Often Frame // To The World Box


Every night you come home to find him cooking up something delicious in the kitchen. He makes your life easier and your stomach happy! Celebrate his culinary skills this Valentine’s Day with a present that fits perfectly in the kitchen (or out!).

Love You Beyond Measure Card // Pineapple Coasters // Market List Clipboard


She can make anything bloom–from the flowers in your garden, to the love in your heart. Show her how much you appreciate her ability to make the everyday beautiful with a gift featuring a bouquet almost as lovely as she is, one that will last forever.

Protea Journal // Botanical Frame // I Love You Floral Card


He might not come indoors long enough for you to celebrate Valentine’s Day–so surprise your adventure-loving cutie with a gift to fit his free spirit. Planning the perfect camping trip? Now that part is up to you!

You’re A Catch Card // Bear Journal // Ultimate Adventurer Card

Meet Our Brand New Frames!



Here at Cardtorial, our design process is guided by a desire to celebrate the moments that make life wonderful—from the everyday smiles to the really big milestones, we think everything that fills your life with joy deserves to be celebrated.

From our love of reminiscing came the idea for our brand new picture frames!! We could never find picture frames we felt were both special enough to display our favorite memories AND pretty enough to fit in perfectly with our decor–so we made our own! And who hasn’t caught themselves absentmindedly scrolling through their iPhone camera roll in a free moment, smiling at old memories? In that spirit, the Cardtorial team decided to gather and share some of our favorite photos, perfect to fill our new frames with!



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Clockwise from top left: Kristin, Kayley, Yvonne, Jess, Liz, Tiina, Maddy

KRISTIN: This is one of my favorite pictures of my sister and me from my college graduation in 2012! Kimmie and I are four years apart and she’s my best friend. We fought pretty much constantly while we were growing up, but became so close when I got to college and we were both living in New York. We talk constantly and I love being around her – she’s one of the smartest, funniest, and most resilient people I know. (Also, our skin looks great in this photo and we’re on a huge skin care kick right now, so I think that she’ll also appreciate me picking this one.)

KAYLEY: This is a picture from one the best concerts I’ve been to so far. The friend that I went with and I ended up being in the front row!

YVONNE: I must’ve been 3 or 4 in this photo with my Dad. I like it simply because it makes me happy to look at. I’m just a happy lil’ kid!

JESS: This photo is from an orphanage in Shanghai I visited during my trip there. The orphanage takes in children with disabilities, especially from rural parts of China where medical care and attention isn’t available. So each child there was a reminder that every person is precious, irreplaceable, and the value of a person is not based on what they can contribute, but by the inherent value they have as a human being.

LIZ: My favorite photo is from my wedding day this past October!

TIINA: I chose this photo because my dog Lucy is my favorite thing in the world and I couldn’t be more obsessed with her. We rescued her when she was three weeks old from an alley, and she’s become such an important part of my life, as cheesy as that sounds.

MADDY: This photo is from a really meaningful road trip I took through the Southeast with my Mom a few years back. This church was in Charleston, South Carolina, a city we fell completely in love with. (Plus, Millennial Pink!! My favorite color!)

Each of our 14 unique frame designs can be hung or displayed tabletop, fits your favorite 5×7 photo, and is handmade of our signature sustainably-sourced wood right here in California. We cannot wait to see how you style your most treasured memories! Click here to shop them all now! 








Hygge Your Home

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There’s just something about the winter time. Yes, it’s cold. Yes, it can be grey. But, there’s another way to look at the darkest season, as well. Winter is also the coziest time of the year by far, and who doesn’t love to feel cozy? There’s just something about the early sunset that whispers, “Hey, it’s okay to stay in tonight. Relax, recharge, and enjoy” into your ear.

Never before has it felt like the choice to stay in was so, well, trendy. It seems like a small rebellion has begun against the idea that you have to force yourself to go out, even when you would be so much happier to just put on your pajamas, slather on a face mask, make a cup of tea or pour a glass of wine, and chill out. We are here for it.

The perfect accompaniment to our desire to stay in? The Danish concept of hygge! Consistently ranked as one of the happiest countries on Earth despite a wet season that lasts eight months, Denmark definitely knows a thing or two about staying cozy and happy during long, cold winter nights. (Ever visited Copenhagen in the middle of the winter? Trust us when we say that it is FREEZING!) Hygge (pronounced HOO-gah) doesn’t have a direct English translation, but it’s generally understood to be a combination of a sense of coziness, contentment, and well-being. Hygge is super personal and accessible and can be whatever you want it to be—whatever makes you feel most content!

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At its core, hygge encourages spending time with loved ones, laughing, celebrating, and savoring the small joys in life. Below, we’ve gathered some of our favorite ideas for brightening up your life and home throughout the shortest days of the year.

  • Light as many candles as you can find and turn out the rest of your lights. Nothing makes you feel cozy like candlelight. Fun fact: Danes burn 13 lbs of candle wax per person each year!! They even burn candles in schools and office buildings!
  • Bring fresh flowers inside all winter long. If you live somewhere warm like LA, find some blooms that are in season at a local farmer’s market. If you live somewhere where 30 degrees feels warm mid-January, just grab a bouquet from the grocery store. Either way, the happiness effect of fresh flowers is the same!
  • Bake something decadent! The smell will instantly set you at ease and make you feel especially at home. There’s a reason real estate agents always have cookies baking in the oven at an open house! Plus, treating yourself and truly enjoying your favorite comfort food is very hyggelig (meaning “hygge-like”).
  • Spend some time journaling! Taking time to yourself to write or sketch encourages creativity and mindfulness, which will benefit you in all aspects of your life. Just let your mind wander! We think our new Outdoor Adventure journals are especially fitting for a hygge night in–inspired by our love of the outdoors, they’re perfect for remembering sunnier days and appreciating all that nature offers year round.

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And, let us know how you stay cozy during the winter! Until then, you can catch us wrapped in a blanket with a cup of tea permanently attached to our hands until May. Happy hygge!