Mother’s Day is this weekend, can you believe it? Oh, how time flies!


We’re so happy to bring you our fourth and final installment of our Letters to Mom series! We asked 11 awesome moms to share a letter to their own mother or a mother-figure in their life, celebrating what makes their family unique and what lessons they hope to pass on to their own children. We’ve been so moved by the incredible tributes to mothers, mother-figures, and children that these wonderful women have shared with us. Thank you for following along and being a part of a campaign so near and dear to our hearts!


And, remember to follow us on Instagram for even more fun!




“Growing up, I didn’t know my father, but I was lucky to be raised by strong women. My mom and grandmother have always taught me to be brave in the midst of life’s challenges. I couldn’t have asked for better role models for my dear girl. Mom, thank you for teaching me strength and courage. I already see these qualities developing in Emma; she is unyielding, fearless, and passionate! I hope to fill this memory box from @cardtorial with photos of Emma’s childhood adventures and love letters from me.”  –Arriane, of @arriane




“I’ve been blessed with a mother who has the biggest heart. Growing up, she would always read and sing to me. A favorite song was, ‘You Are My Sunshine.’ She’s always stressed how important it is to read and sing to the little ones to stimulate their brain. This is something I’ve always tried to make sure I do with my children every day. Having the opportunity to give her grandchildren and watch her open her heart and show my babies so much love has been the best.” –Sheila, of @sheilamadrigal



With less than one week until Mother’s Day, we’re so happy to bring you our third installment of Letters to Mom! We asked 11 awesome moms to share a letter to their own mother or a mother-figure in their life, celebrating what makes their family unique and what lessons they hope to pass on to their own children.


Follow us on Instagram for even more Mother’s Day fun!




“To my Mama—

Where do I even begin??? Do I begin with what a strong beautiful woman you are inside and out? Do I begin with the all of the memories I hold so close my heart from growing up and you are always in them? Do I begin with you supporting me in times you probably were not 100% sure about?

Thank you for trusting me in all of those moments. All of those times have shaped me into who I am today and this life that I am living. You are the best of the best and I am so lucky to call you mine. You have taught me more than you will ever know and I am thankful for that every day. Also, it makes my heart so full that Riley loves you just as much as I do. I won the mom lottery and I hope you always know that! I love you Mama!” —Jules, of @lawnparty




“My darlings, my prayer for you is that you love others with all your heart, as Christ first loved us. That you stand firm in what you believe in and fight for what is right. That you know that you were fearfully and wonderfully made. I pray that you are a light to all the darkness around you. That you choose kindness over anger. And that you know you always have a place to call home. My arms will always be open. My ears will always be there to listen. I’ll wipe away your tears and help you fight your battles. I’m so proud to be your mother and call you my own. My greatest privilege is loving you and your father and being your mama is my greatest joy. ✨

🌿 Memory box is from Cardtorial that I’m filling with letters like this one above to give to my children when they are grown ✨” —Julianna, of @my_wildflowers




“Before I had Oliver, I thought I knew what being a mom would be like. What I didn’t expect were all the late nights taking care of a sick baby, surviving off only a few hours of sleep every night, the worry, the fears & most of all, the indescribable love you have for another human being. Even though I was grateful for you, Mom, I didn’t realize the sacrifices you made for us & the love your mama heart felt. So, Mom, everything I am, you helped me to be & for that, I am forever thankful for YOU. This beautiful frame made from alderwood is from one of my favorite shops, Cardtorial! Every item is truly meaningful & perfect for Mother’s Day.”  —Lisa, of @darlingnightingale





The Cardtorial Mother’s Day Gift Guide is here!

She’s your best friend, your confidant, and your #1 fan…and all since day one! We love Mother’s Day here at Cardtorial, so we rounded up some of our favorite gift ideas for your mom or a mother-figure in your life. We found something for every mom—each and every one of our suggestions comes from a fellow small business, and has been tested and checked out in person by our team, so you can feel good about your purchase! Read on to find something great…but just a warning to our Cardtorial team moms: maybe sit this one out until after May 13th (AKA Mother’s Day this year!).

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Photo by @raising.little.women

I Carry Your Heart Wood Box [pictured above]
Your mom is a collector. She still brings out baby photos, kindergarten artwork, and souvenirs from family vacations whenever you visit—you name it, your mom keeps it. She’s the family historian at this point! So what’s the perfect gift for the mom who collects everything? A beautiful, handmade wooden keepsake box to store it all in…you can even customize it for an extra special touch.

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M.Greenwood Jams
To taste M.Greenwood Jams is to love M.Greenwood Jams! We had the chance to sample a wide variety of this talented, super sweet mother/daughter duo’s offerings, and we were so impressed by every flavor. With both sweet and savory options, their unique creations are the perfect gift for a foodie mom, maybe even one who’s hard to shop for. We recommend Summerberry (one of their most popular flavors, made with strawberries, blueberries, raspberries and blackberries) or Sunshine (made with carrots, orange, and tumeric). Yum!


Botanical Frame
We’ve all been there: it’s the night before Mother’s Day and you realize you totally blanked on a gift. You run to the drugstore, grab a cheap frame, and print the first family photo you can find. Not this year! You know your mom deserves the best. Instead, take time to find the perfect photo, to show off in a beautifully engraved frame made to last as long her love for you. With 14 frame designs to choose from, there’s a pattern to fit any mom’s style!


Mama Elephant Greeting Card
Did you know that elephant families are matriarchal? That means that moms lead the herd! We bet the same is true in your family (because it’s true in ours, too!). Celebrate the leader of your herd (your mama, of course!) with this super cute card.

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P.F. Candle Co. Soy Candles
One of our longtime favorites, there’s a reason P.F. Candle Co. is a classic: we have yet to meet a single person who doesn’t LOVE their scents and cool design aesthetic. Whether your mom is a Teakwood & Tobacco (a musky, bold scent) or Amber & Moss (clean and bright) kind of lady, she’ll love their soy candles, reed diffusers, or room sprays.


Big Dipper Greeting Card
Do you live far away from your mom? It can be so hard, we completely understand! Let her know that you’re always thinking of her—no matter the distance—with this beautiful keepsake card.


Made in Mayhem Jackie Wallet 
Want to gift your mom with something she can use every single day? We suggest the Jackie Wallet by Made in Mayhem, a handcrafted leather goods company based right here in California. And since you probably know how we feel about customization here at Cardtorial (…we LOVE it), we think it’s super special that you can have your mom’s initials embossed on any item for an additional $10.

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Ranunculus Journal
For the mom who has a way with words…or simply needs a lovely place to jot down her to-do lists, our Ranunculus journal is the perfect gift. Featuring an elegant floral design that fits any style, this wooden journal is built to last through even the most furious brainstorming sessions.


Gopi Shah Handmade Ceramic Mug 
If you want to give your mom something that’s totally unique and will last a lifetime (but still doesn’t break the bank), we’ve found it: a set of handmade mugs (we love the Speckled Crisscross design) from Long Beach, CA-based ceramicist Gopi Shah Ceramics. Special enough to make her daily coffee ritual feel indulgent, this mug will serve as a reminder each morning of your love and appreciation for her. (And another important feature for busy moms: they’re microwave and dishwasher safe! Woo!)

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Zoe Comings Jewelry
We love Zoe Comings handcrafted, ceramic jewelry; it’s dainty enough to be worn everyday and for every occasion, yet unique and lovely enough to make the wearer feel special. Each necklace and pair of earrings feels like a small treasure, but at an affordable price point, making them the perfect Mother’s Day gift.

Mother’s Day Letters to Mom: Part II

With only three weeks until Mother’s Day, we’re so happy to bring you our second installment of Letters to Mom! We asked 11 awesome moms to share a letter to their own mother or a mother-figure in their life, celebrating what makes their family unique and what lessons they hope to pass on to their own children.


Follow us on Instagram for even more Mother’s Day fun!




“I pray that Oliver and Maribelle will remember these moments spent in our little home. That they’ll remember the times we stopped to see their Lego car or to read a new library book, all curled up in this bed, putting their happiness before social media. That they’ll remember the way we apologized and hugged it out when times got tough or feelings were muddled. The times around our tiny dinette when we sang together and laughed through shared meals. That they’ll think back fondly of when we spent time parked in their grandmama’s yard, learning to ride bikes, or at memom’s drinking tea and exploring their property. Simple bits of our days that add up to something bigger — the threads holding together our family values. This wooden box is a place to house those reminders of what we hold dear, adding to it through life’s adventures.” Demi-Brooke, of @demibrooke




“With Mother’s Day around the corner, I wanted to take a moment to thank the two women in my life who have been a model of some of the greatest qualities I hope to emulate as a mother & pass on to my babies. I’ll never find the words to do these women justice, but the mother I am today is greatly influenced by both of them.


Dear Mom,
Your sense of independence & intuition have forever served as an example of what a woman is capable of. When the days are long with my husband away at work, I channel your strength. I think, ‘What would my mom do?’ & I feel empowered. I don’t know how you managed to do everything you have done in your life while raising three children, for many years on your own, but I am forever in awe of you. In my spare moments, I tap into your entrepreneurial spirit & thrive in my creative outlets. You have taught me to maintain my own identity & to seize my talents. You take risks, act with bravery & follow your heart; I hope my babies can learn those same traits from me over the years. Thank you for being the strongest woman I know.


Dear Mother-In-Law,
You are the epitome of devotion & nurture. You have taken me in as your own daughter & have taught me many things about motherhood. You encourage me to savor & embrace all the moments of motherhood. When I’m feeling exhausted I hear your voice in my head ‘remember the lasts’ & I am reminded that one day my heart will ache for the time I am living in now, to have one more opportunity to rock my baby to sleep. You are tirelessly at the service those you love, from your hospice patients to your family. You have taught me, through your actions, that nothing in life is more valuable than time spent with loved ones. I aspire to love others with the same depths that you do. Thank you for raising the man I call my husband & for welcoming me into your family with open arms.” —Brittany, of @brittanyviklund




“Mother’s Day is fast approaching (how is it already mid-April?!) and I’ve been doing a lot of thinking about the mother figures in my life. So when Cardtorial asked me to write a bit about my mother, I was happy to do it! She has taught me so much by her example of giving, hard work, and unconditional love. All traits I hope I will be able to pass down to my children. I still can’t figure out how she home-schooled five of us and still kept the house running smoothly!”  —Marlys, of @mama_endo




How we’re celebrating Earth Day!

Here in the Cardtorial studio, we have pretty diverse (and strongly held!) opinions on a wide variety of topics. Generally, a day doesn’t go by without a pretty rousing debate on one thing or another (we’ll never forget The Great Sparkling Water Debate of 2017). But, something that we all have in common is our appreciation for the great outdoors and an understanding of the importance of preserving and taking care of our natural resources for the generations to come. From long days on the beach, to weekends hiking in the desert, we’re so appreciative of the time we get to spend disconnecting with technology and reconnecting with the Earth. So to celebrate Earth Day, we each took time to reflect on the moments we’ve spent in the great outdoors and how they’ve enriched our lives.


Sometimes we get so caught up in our cities and on our computers that we forget HOW important and crucial it is to preserve and take care of Mother Earth! I often think that if we all took time to be in and connect with nature, maybe it could help us (as individuals and as a world!) mellow out and connect with each other, too! Our natural world is beautiful and inspiring. We just need to take the time to appreciate it and be in it! My hope for the American consumer is that we are all a little more thoughtful about consumption out of respect for our precious resources. I surf almost every morning before heading into the studio [photo above], and my time in the ocean is so much to me – it offers community, presence, and grounding in nature. It fosters my emotional, physical and spiritual well-being.


KAYLEY, Operations Associate
I took this picture in Malibu Creek State Park; it’s one of my favorite places to hike since it’s never too crowded if you go early enough! Hiking is one of my favorite ways to take time for myself and to de-stress. Spending time in nature is something that has always been important to me and my family, and I feel lucky that I live in a place with such beautiful parks to visit.


KRISTIN, Sales Channel Associate, Account Manager + Photographer
This photo is of me being super excited at the Grand Canyon! My friends and I love to plan an annual trip together, to do something a little more “outdoorsy.” In 2016, we hiked the Grand Canyon and it was truly an experience I’ll never forget. Being there really forces you to consider the sheer power of nature, and how lucky we are to be able to experience it.

I also feel very lucky to live in a place like California – we can visit forests, mountains, deserts, or oceans by driving for just a few hours. We have so much to explore, right here in our own backyard!


MADDY, Customer Service + Marketing Manager
There are few places that make me feel as calm as the beach. Growing up, it was always one of my mom’s favorite places, and her love must have rubbed off on me. Even things that bother some people about beach trips—the sand you can never fully get off of your skin, the hot, mid-summer sun, the perpetually freezing ocean water—bring me such joy. There’s just something about that salty sea-air scent that immediately relaxes me and makes me feel like a little kid again.


LIZ, Designer
My husband, Joey, and I went on a trip to Iceland in October 2016 (where he later proposed on the edge of Glacier Lagoon). In this photo, I’m at Gullfoss (meaning ‘Golden Waterfall’). It is one of the most amazing “views of the forces and beauty of untouched nature” I’d ever seen. The water comes from Iceland’s second largest glacier, the Langjökull, and has a total depth of about 32 meters, which is about 105 feet.


JESS, Studio Assistant
I don’t really get out much these days because of my early school schedule, but getting to see the sunrise everyday as I drive into the parking lot at 6 AM is pretty worth it!

We’re writing Letters to Mom this Mother’s Day!

This year, the Cardtorial team has decided to celebrate Mother’s Day by doing something really special: writing good old fashioned letters to our moms! For such a seemingly simple gesture, we believe that a heartfelt note can bring so much joy to a person’s life. Our mothers have shaped, supported, and loved us. Now, we hope to share just how much that love and support has meant to us through the years.


We are so excited to partner with some of our favorite moms to share their stories, as well! We asked 11 incredible women to share a letter to their own mom or a mother-figure in their life, celebrating what makes their family unique and what lessons they hope to pass on to their own children. We’ll be sharing these letters on our Instagram and here on the blog all month long!

In the month ahead, we hope you’ll join us in taking a moment to slow down, reflect, and ask yourself: what would I like to thank my mom for, and what did she teach me about motherhood? What do I hope to pass on to the generations to come? Let’s make this Mother’s Day especially meaningful, by thanking the woman or women in your life who made you the person you are today.

Keep reading for just a few of the many beautiful letters and photos we’ll be sharing this month. (Get those tissues ready!)


“The bonnet she wore when her head was too tiny for a hat, the booties she wore when tiny socks wouldn’t stay on her little feet. A picture of me pregnant with her in our first spring together, the first peonies dried from the first spring we spent with her earth side. Will she still be able to pull fragrance from them when she opens this box as a woman? To see how much her mother loved her, and loves her still? If you, Mom, taught me anything, it’s yes, she will know instantly. She will also know what you taught me: that a day spent among flowers is a day never wasted, that telling her she looks perfect even when she’s been sobbing is always the right choice, that telling her she is smart before anything will always empower her, and that knowing when to apologize for not being perfect will always let her see how adored she always is, always will be. That I will be her safe space, forever.” —Nina, of @foxrun


“My little women, I pray you’re always brave enough to stand up for what’s right, even if it’s not the popular thing to do. May you love yourself as much as I love you. Embrace what makes you unique, special, and beautiful. Be confident in knowing that they were fearfully and wonderfully made. Be kind to everyone. Know that all that I am, all that I do, is for you. My love for you is unconditional and immeasurable, but somehow I’ll love you more tomorrow. Had I seen one second, a single glimpse, of your beautiful faces as a young girl, I swear I would have spent every day thereafter finding my way to you. Being your mama is all I ever wanted to be.” —Belinda, of @raising.little.women


“One of the most beautiful things about becoming a mother has been the way it has deepened my relationship with my own mom. Through not only the shared experience of raising children, but also our shared loved for my babies (her only grandbabies!), we’ve been able to connect on a deeper level than ever before. It’s been such a privilege to enter into motherhood with her love and support through the emotional roller coaster that is parenting! From the moment I first held my son in my arms, I knew my life was changed forever, but I had no idea about the beautiful side effects his birth would bring. My hope is that with each month and year that passes—and now as we have a new baby girl added into the mix—my relationship with my mom will continue to strengthen and blossom. What a gift it is to have her in my life!” —Natalie, of @natalieborton 

Follow us on Instagram @cardtorial to read Letters to Mom all month long, and be sure to stay tuned for more here on the blog!





Changing the Game: Eight Milestones for Women in Art History!

1st century C.E.: According to Roman mythology written by Pliny the Elder, the first drawing in history was made by a woman named Dibutades, who sketched an image of her love onto a wall. (Though, perhaps take this fun fact with a grain of salt!)

November 15, 1887: Georgia O’Keeffe, later known as the “Mother of American Modernism” is born in the town of Sun Prairie, WI. O’Keeffe is perhaps best known for her close-up floral paintings, which some art historians say were meant to represent the female form.

© Georgia O’Keeffe

July 6, 1907: Frida Kahlo is born in Mexico City, Mexico. A self-taught painter, Kahlo’s work is celebrated for her focus on Mexican and indigenous traditions and culture, as well as her feminist focus on the female existence.

2 fridas
© Frida Kahlo

1971:Why Have There Been No Great Women Artists?” is first published. With this essay, Writer and Historian Linda Nochlin launches the fields of feminist art history and theory in earnest. 

1979: The Dinner Party, a large-scale installation piece that revolutionized the world of feminist art, is first exhibited. The piece features 39 place settings, each one designed for a different woman (both fictional and real) who made history. Judy Chicago’s seminal work has been on permanent display at the Brooklyn Museum since 2007.

© Judy Chicago

1979: Barbara Kruger begins to use found images in her work, creating her now famous signature-style of feminist collage. Predominately using Futura Bold typeface to plaster ironic, challenging, and clever sayings over black and white photographs, Kruger has become a renowned critic of American culture and misogyny.

© Barbara Kruger

Spring of 1985: Seven women, calling themselves The Guerrilla Girls, form an anonymous feminist activist artistic group in New York City, with the goal of bringing discussions of gender inequality and racism in art to the forefront. Famous early posters pasted throughout NYC by the group include questions like, “Do Women Have To Be Naked To Get Into the Met. Museum?”

Do Women Have To Be Naked To Get Into the Met. Museum? 1989 by Guerrilla Girls
© Guerrilla Girls

1990: Carrie Mae Weems debuts her seminal photographic series, The Kitchen Table. Over the course of a year (1989-1990), Weems photographed herself every single day (along with others in her life) at her same kitchen table, creating a now iconic statement on representation, gender, and relationships.

© Carrie Mae Weems