Flowers and Fun at Unique LA

20 May

Unique LA

We had an amazing time at Unique LA last weekend! We met lots of awesome people, got to catch up with some wonderful friends and stocked up on tons of handcrafted goodies. The entire team at Cardtorial helped run the show, making it the best spring craft show to date!

cardtorial unique la

I worked the booth on Mother’s Day and was pleasantly surprised by how busy it was! Interestingly enough, people came in waves. Sometimes it was empty and quiet, but other times, there was a line of people waiting to be helped out. I met a lot of interesting people from manning the booth for just four hours!

Because it was the weekend of Mother’s Day, there were a lot of families shopping together. The sweetest thing: the Unique team put together free bouquets for all the mamas at the show!

mothers day at unique la

After my shift was over, I got to explore and shop around the exhibition floor. Though I definitely enjoyed spoiling myself with purchases, my absolute favorite part about Unique LA was meeting entrepreneurs and small business owners that are passionate about the work they do.

I began my stroll through the floor from one of the front entrances. At the end of the first row, I bumped into our friend Nicole Santos — the talented designer and letterer behind a number of our goods — working at the Wellen Women table. As we chatted, I found out that the day before Mother’s Day, she taught a workshop at Oh, Hello Friend‘s shop in Fullerton. She’s such a hard worker and so inspirational! If you haven’t checked out her work, you definitely should. Here’s a shot of her Insta feed:

nicole miyuki

My first purchase was from Carden & Aster. Drew Ankerman crafts the most gorgeous pieces of jewelry that are truly one of a kind. Since I have a soft spot for rings, I purchased a set of three rose gold rings from her. I’m still as in love with them as I was when I first saw them!

carden and aster

My second purchase of the day was from ROTD Creations. After accidentally knocking over my first potted succulent from Richard (the founder of ROTD Creations), I needed to get a replacement. I settled on a larger concrete pot with a beautiful oval arrangement. Take a look at all their beautiful arrangements on Etsy:

ROTD creations

I also purchased a tin of magical Scrub 2 Go from Bon Bliss Beauty. Run by a husband-and-wife team, Bon Bliss sells to product lines: single-use hand scrub “candies” (Scrub 2 Go) and single-use body scrub “truffles” (Body Truffle). The scrubs do a great job exfoliating and moisturizing, so much so that I don’t even need to lather on lotion after the scrub-down! (I have exceptionally dry and sensitive skin, so that’s a big deal for me.) I got a tin of Black Raspberry Vanilla, but their Bergamot & Neroli shot here really showcases the brand:

bon bliss

Most of my Unique LA purchases were edible goods and most of them are already gone. I treated myself to dessert bars from The Square Treat and DeLuscious Cookies & Milk. I also got a ton of pickles from Pickled by Hattie and Pernicious Pickling Co, thanks to Andrew and Yvonne! I’m already halfway done with all my pickles (and completely finished with the desserts), so the next time you come across these vendors, I highly recommend stocking up on their goodies.

One of my most favorite purchases this show was from Lustered Walnut Pottery & Woodworks. The brainchild of husband and wife team Robert and Marie, Lustered Walnut crafts beautiful artisanal home goods. The whole team at Cardtorial couldn’t stop raving about their gorgeous goods — we love their brand! Though I wanted initially wanted a vase, I settled on a tall faceted tumbler. It’s currently hosting a fresh bouquet of flowers from Trader Joe’s!

Lustered Walnut

A few other vendors I chatted with include Millicent’s Preserves, who told me the sweetest story about how he met his wife and started the company, and Owlo, who creates the most adorable designs and illustrations! I’m definitely looking forward to seeing all of these vendors (and many more) at our next show.

unique laThank you to the awesome Unique team for putting together such a fantastic show! We all had an amazing time and can’t wait for the summer market in August. And thank you to all our friends who stopped by — we hope you enjoyed the Unique experience!

What’s your favorite part about shopping Unique? Share with us in the comments below!

8 Timeless Mother’s Day Gift Ideas

28 Apr

Your 2015 guide to celebrating Mother’s Day!

Here at Cardtorial, we love celebrating special (and everyday) occasions. If you haven’t made any plans for Mother’s Day yet, we’ve got you covered. Here are a few of our favorite Mother’s Day gifts that will last a lifetime:

1. Simple Scrapbook

mini scrapbook

via BHG

Scrapbooking doesn’t have to be difficult! It’s simple to put together and can be as meaningful as you want it to be.

2. Customized Photo Frame

via Oh Happy Day

via Oh Happy Day

If you’re a little more handy with tools, try your hand at this beautiful picture frame. Hand letter your mother’s name on the matboard, and voila!

3. Handmade Flowers


via 100 Layer Cake

Even those they aren’t the real deal, these paper roses will last a whole lot longer. They don’t even need much maintenance… maybe just some light dusting once in a while ;)

4. Personalized Mug

DIY sharpie mug

via Living Well Spending Less

Sharpie mugs have been all the rage on Pinterest. Get inspired and make your own for Mother’s Day!

5. DIY Coasters

via The Gourmet Gab

via The Gourmet Gab

Though these take a little more skill, these handmade coasters are the perfect match for personalized mugs (or any other cups your mom might already have)! Bonus: you can finally replace your old scrabble tiles that have been worn out or, more importantly, gone missing.

6. Painted Vase

via Live Laugh Rowe

via Live Laugh Rowe

Who doesn’t love mason jars? We’re sure your mom will love our versatile and beautiful these repurposed jars are.

7. Wooden Card

happy mother's day card

via Cardtorial

Skip over the paper and give your mother a card made of real wood! Choose from 21 different designs to find the perfect one.

8. Keepsake Box

wood keepsake box for mom

via Cardtorial

Designed to be filled with memories, these gorgeous wooden boxes are made of real American hardwoods and laser cut with intricate artwork.

How are you celebrating Mother’s Day this year? We’d love to hear about your gift ideas in the comments below! 

5 Reasons to Send Snail Mail Today!

13 Apr

wood cards by cardtorial

April is National Card & Letter Writing Month!

When’s the last time you’ve sent snail mail? It’s never too late to pick up the habit of sending letters. Here are five of our favorite reasons for sending handwritten cards and letters:

1. Letters are Better Than Emails

Writing a letter by hand shows that you’ve spent time and genuine effort into the message. Sending off an email is easy and takes a lot less time to craft than a handwritten letter would.

2. Cards are Short and Sweet

Handwritten notes don’t have to be long. Send someone a beautiful, simple postcard with a sentence or two if you can’t commit to writing a page-long letter.

3. Handwriting is Personal

Nothing shows off someone’s personality more than his/her handwriting. Every time you write a card of letter, you’re producing something only you can produce — how special is that?!

4. Snail Mail is Art

Chances are, you’ve never printed up an email and used it as decoration around the house or at work. Postcards, cards and letter, however, are perfect for hanging up because they are always beautiful and hold special meaning.

5. Postcards Last Forever!

Some postcards can literally last forever. Our wood cards are made of 100 percent certified sustainable American hardwoods — in other words, they’re made to last and last! See our bestselling favorites here.

Who are you addressing your next letter to? Let us know in the comments!

We’re Hiring!

25 Mar


Cardtorial is hiring! We are a boutique gift & stationery company specializing in laser cut goods (made of wood!).  We are looking for a part-time / seasonal studio assistant with potential for growth (lots of it!).

Commitment: 10-20 hrs / week (hours somewhat flexible — especially once training is complete!)

Compensation: Depends on experience

Location: Arts District of Los Angeles

Tasks will include:
– Packing & shipping orders
– Data entry
– Customer service (emails / phone calls / answering enquiries)
– Making products!
– Studio Maintenance


We are looking for somebody who is reliable, works hard, has great attention to detail, and is OK with repetitive tasks.

– Ability to work independently
– Organized
– Previous work experience

If interested, please reach out with cover letter (or intro email) & resume to with the subject line: Studio Assistant.  Please let us know why you’d like to join our team and a bit about yourself!



Friday Favorites: Thank You, Valentines!

6 Mar

friday favorites banner

We had such a phenomenal Valentine’s Day season this year. Thank you so much Cardtorial friends, fans and retailers — we couldn’t have had such a great season without you!

Even though Valentine’s season is over, we wanted to give shoutouts to some of the press that featured us this year. Yvonne had her very first television appearance and our cards were picked up by some awesome websites.

See all our Valentine’s Day features below:


Jan. 22 on Apartment Therapy, “Saucy, Snappy (& Only a Little Sappy) Handcrafted Valentine’s Day Cards” & Feb. 3 on Design Crush Blog, “14 (More) Valentines







Jan. 26 on Oh So Beautiful Paper, “Seasonal Stationery: Valentine’s Day Cards, Part 4





you're the bee's knees card



Jan. 26 on Paper Crave, “Sweet Valentine’s Day Cards








Feb. 9 on KCOY, “A Unique Way to Express Your Love This Valentine’s Day” (below)


Feb. 10 on Good Day LA (FOX), “Sadie Murray: Valentine’s Gift Ideas” (below)


you are my sunshine card



Feb. 10 on My Hotel Wedding, “MHW ♥s Etsy: Cardtorial






What’s your favorite Valentine’s Day gift from Cardtorial? Let us know in the comments below!

New Product Line: Wedding Guestbooks!

19 Feb

To properly kick off 2015, we’ve launched a whole batch of brand new cards, prints, boxes and TWO new product lines. Today, we’re focusing on the first new product collection: wedding guestbooks!

mr and mrs wedding guestbook made of wood

The new wooden wedding guestbook line features a total of eight gorgeous designs hand lettered by the talented Nicole Santos. Each guestbook measures 8″x10″ and is filled with 50 blank white linen pages. Handcrafted, laser cut and bound in our Los Angeles studio, all our wood wedding guestbooks have 100 percent certified sustainable American hardwood covers. What exactly does all this mean? In a nutshell, Cardtorial wedding guest books are eco-friendly, beautiful and crafted to last a lifetime.

Take a look at all of our real wood wedding guestbooks and let us know which design you like the most!

From top left to bottom right:

To Love & To Cherish // To Have & To Hold // Mrs. and Mrs. // & the Rest is History // Love is Patient Love is Kind // Mr. and Mrs. // Ever After // Mr. and Mr.

Brush Lettering Workshop with Nicole Santos!

20 Jan

oh hello friend workshop

About two weeks ago, I attended my very first Oh Hello Friend workshop with one of Cardtorial’s talented designers, Nicole Santos! She’s the amazing artist behind all six of our wedding albums (a brand new product line), as well as a number of our cards, prints and journals. Here are a few of her designs:

Nicole & the OHF team did a beautiful job setting up the workshop space. They had a cute setup for refreshments and a gorgeous table setting. Each seat had a hand lettered jumbo envelope with a participant’s name on it, a hand bound notebook, a packet of instructions and a bundle of pens.

brush lettering workshop

After hearing a little about Nicole’s background, we dived straight into using her trusty brush marker — the Copic sketch marker! At first, we practiced drawing straight lines with a heavy start and a light finish. When we got the hang of that, we practiced lowercase L’s, starting with a heavy stroke down and a light stroke up. She compared these strokes to “breath strokes,” with a heavy-down, light-up flow. As we worked, she came around to make sure everyone was getting comfortable with the exercises.

brush lettering strokes

Once we got the hang of that, Nicole had us begin tracing a hand lettered alphabet (provided in our packet). After a brief demonstration, she let us practice, practice and practice on three variations of the alphabet.

Nicole Santos lettering

Nicole’s papers


lettering cardtorial

My papers

I had a phenomenal time at the workshop. Though I wasn’t exactly a pro when I left, I definitely felt like I had the tools to become one! Nicole emphasized at the beginning that brush lettering is a work of art, and that everyone’s style is different but equally beautiful. I highly recommend taking a class with her if you ever get the chance (especially if it’s at the Oh Hello Friend shop)!



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