8 Highlights from 2015

29 Dec

It’s hard to believe our story started with a single wooden card. Since then, encouraged by the community’s enthusiasm for our products, our line continues to evolve. Before 2016 starts, we’re stepping back to take a look at a few highlights from this past year:


– January: We launched two new product lines in 2015. Our new wood gift tag line features nine different sets with three gift tags in each set. Now you can package your presents (both big and small) with our laser cut gift tags made of real wood! The second line we launched this year was our collection of wedding guestbooks. Filled with white linen pages and crafted in our Los Angeles studio, these wood wedding guestbooks are perfect for commemorating the most special of days. Each guestbook features lovely handlettering on the front wood cover and an equally sturdy back cover.

– February: Our Valentine’s Day cards were spotlighted by some amazing blogs and news stations. In fact, we had our very first appearance on TV! There was so much to be appreciative of this month so we gave some dedicated shoutouts to everyone here.

cardtorial birthday airmail

– April: Anthropologie picked up our Dad Shape Cards! It was so amazing to see our cards on their website. Soon after, they began selling our Birthday Airmail cards (in stores and online) as well. Totally a dream come true!

– June: We participated in #EtsyOpenCall and explored the heart of our brand in a series on Instagram. What is Cardtorial all about? What makes us different from other brands? Why Cardtorial? Read our story here.

This month, we also packed up our bags and moved from our downtown studio to a bigger space in the South Bay of LA. It took us a few weeks to set up shop, but now it definitely feels like home.

los angeles art print

– September: After a whirlwind of a summer, we debut with Nordstrom thanks to Etsy Wholesale! Yes, we pinch ourselves constantly.

– December: Coming out of our fourth year in business, our ever growing team is working together in a new vibrant space to pave the way for a bright year ahead. This upcoming season, we’re adding coasters to our product offering and could not be more thrilled with the new addition. More broadly, we’ve taken inspiration from all things botanical. Our floral monogram series has had us dreaming of foliage for months. This series perfectly highlights the beauty of our medium and all things natural. You can peek at the 2016 catalog here!

Thank you for letting us share our story with you. We are so appreciative of your support.


Team Cardtorial

Cardtorial on #EtsyOpenCall

26 Aug

Just a couple months ago, Cardtorial participated in Etsy Wholesale’s #EtsyOpenCall program. Etsy Wholesale encouraged wholesalers to take to Instagram and share about their brand, their products, and their story for a chance to attend a pitching event with Etsy’s retailer partners: Nordstrom, Lou & Grey, Clementine, the Walker Art Center’s Walker Shop, and The Land of Nod.  (You can learn more about the amazing program here!)

It was an incredible opportunity for us to connect with Etsy and some of the best retail stores in business today. But most importantly, the program really encouraged us to dig deep into our brand and share our roots with our fans.

This is our story.

cardtorial yvonne

Hello! To our old friends and new. My name is Yvonne and I’m the founder of Cardtorial! We often get the question of how Cardtorial came to be. How I decided to leave my job, how I landed upon wood as my canvas. Those stories continue to shape our brand and are at the root of why we do what we do.

do what you love journal

A few years ago, after having worked in finance for a number of years — it was infinitely clear to me that a life walking that straight path wouldn’t be my path to fulfillment. While there was no single “Aha!” moment, no dramatic breaking point, each honest moment and the small decisions following lead me to realize that I yearned for the freedom to create, explore, & feel human. I hoped to do and build something meaningful to me & hopefully those around me.

true north wood card

That form of expression began as a single wooden card. Something I could make and share with those I love. Something a dear friend could keep forever and that would bring lightness and joy for years to come.  Encouraged by the kindness and enthusiasm of friends & co-workers, I began to see my wooden creations were unique & allowed customers to express their love & friendship in a new and wonderful way.

pineapple wood journal


Those first wood cards gave way to a modest Etsy shop.  And from there, it grew.  Despite the growth and evolution of this business, the core of Cardtorial remains.  It is a place into which I pour my thoughts & heart, hoping that what we create resonates and helps to highlight the beauty of creativity and craft. For that reason, we would love to connect with Nordstrom and the Walker Art Center at #EtsyOpenCall.  We admire their ability to push the boundaries of what retail can be. Their focus on uniquely connecting with customers both through products and experiences.

wood greeting cards

One of the unexpected delights of our business is growing & working with other small businesses. Some of our very first retailers were also opening up stores of their own — experiencing the same entrepreneurial struggles & triumphs I was. Being able to support one another and admire our respective successes and growth has made the adventure especially fulfilling. We would love to meet Emily Blistein from Clementine — her enthusiasm for handmade, discovery, and building a community are infectious and inspirational. We’ve admired her from afar and couldn’t imagine a more lovely retailer to meet and with whom to work.

los angeles art print


It’s been a busy summer season, but we couldn’t be more happy with how much we’ve been able to grow and mature. We can’t wait to see what the rest of 2015 brings!

We’re Looking for a Phenomenal Ops/Studio Assistant!

31 Jul

Cardtorial is hiring! We are a boutique gift & stationery company specializing in laser cut goods (made of wood!). Just a few months ago, we relocated to a brand new studio space in Hawthorne and are looking for a new team member to grow with us!

We’re looking for a part-time operations/studio assistant who is interested in working with a small and growing creative business. The position is available immediately and has potential for growth (& lots of it!). It is very important to us that you are passionate about learning and excited about helping with a wide variety of tasks in the office.

Commitment: 15-25 hrs / week in the studio (potential to turn into full-time)

Compensation: Depends on experience

Location: Hawthorne, CA

Tasks will include (but are not limited to):

– Managing inventory and orders

– Making products!

– Packing & shipping orders

– Data entry

– Keeping the studio area neat, clean, and organized


We are looking for somebody who is reliable, works hard, has great attention to detail, and is OK with repetitive tasks.

– Ability to work independently and with a team

– Organized and able to prioritize

– Previous work experience preferred

If interested, please reach out with cover letter (or simply intro email) & resume to info@cardtorial.com with the subject line: Ops / Studio Assistant. Please tell us a little bit about yourself and why you’d like to join our team! We can’t wait to hear from you.

Come Visit Us at a Show Near You!

8 Jul

See the shows Cardtorial will be at this summer.

Cardtorial is hitting the road! We’ll be flying over to Georgia & New York for our wholesale shows, and traveling up and down the West Coast for Renegade Craft Fair and Unique LA. Stop by to check out our new summer collection. We can’t wait to see you!

Summer Shows cardtorial

summer unique LA cardtorial

Get all the details by visiting our upcoming events page here!

6 Father’s Day Gift Pairings for Dad

12 Jun

Our 2015 Father’s Day Gift Guide

It’s time to celebrate Pop! Father’s Day is just a couple of weeks away, making now the perfect time to start shopping for the perfect gift. Two gifts are always better than one, so we put together a gift guide featuring gift pairings that your dad will love.

For the Scotch & Whiskey Connoisseur:

whiskey-315178_640flask for dad card

Get a bottle of your dad’s favorite liquor and present it with our Flask card! Even when he throws out the bottle, he’ll hold onto the card and remember exactly what happened Father’s Day 2015.

For the Sports Man:

baseball-636802_640     MVP daddy card

Go catch a game! Give him tickets on Father’s Day with our Daddy-O card. It’ll definitely show him that you think he’s MVP-material!

For the Outdoor Explorer:

mountains-595087_640papa bear card for father's day

Let him shop for new gear by getting him a gift card to REI! Package it with our Papa Bear card and you’ll have a present that’s cute and totally useful.

For the Lovable Geek:

blogger-336371_640one of a kind dad

Buy him the tech toy he’s always wanted and personalize the package with our One of a Kind Dad card. Even though his gadget might not stand the test of time, you can be sure that your card will!

For the Fancy Pants:

suit-691849_640     ties and socks father's day

Pair our Ties & Socks card with new clothes for his already expansive wardrobe. Your gift will be as vogue and stylish as he is!

For the Everyman:

burger-731298_640     DAD father's day card

Treat your dad out to dinner at his favorite restaurant (who doesn’t love food?) and get him a fun card to decorate his desk with! We recommend our DAD Shape Card.

What are you getting your dad for Father’s Day this year? Share with us by leaving a comment!

Flowers and Fun at Unique LA

20 May

Unique LA

We had an amazing time at Unique LA last weekend! We met lots of awesome people, got to catch up with some wonderful friends and stocked up on tons of handcrafted goodies. The entire team at Cardtorial helped run the show, making it the best spring craft show to date!

cardtorial unique la

I worked the booth on Mother’s Day and was pleasantly surprised by how busy it was! Interestingly enough, people came in waves. Sometimes it was empty and quiet, but other times, there was a line of people waiting to be helped out. I met a lot of interesting people from manning the booth for just four hours!

Because it was the weekend of Mother’s Day, there were a lot of families shopping together. The sweetest thing: the Unique team put together free bouquets for all the mamas at the show!

mothers day at unique la

After my shift was over, I got to explore and shop around the exhibition floor. Though I definitely enjoyed spoiling myself with purchases, my absolute favorite part about Unique LA was meeting entrepreneurs and small business owners that are passionate about the work they do.

I began my stroll through the floor from one of the front entrances. At the end of the first row, I bumped into our friend Nicole Santos — the talented designer and letterer behind a number of our goods — working at the Wellen Women table. As we chatted, I found out that the day before Mother’s Day, she taught a workshop at Oh, Hello Friend‘s shop in Fullerton. She’s such a hard worker and so inspirational! If you haven’t checked out her work, you definitely should. Here’s a shot of her Insta feed:

nicole miyuki

My first purchase was from Carden & Aster. Drew Ankerman crafts the most gorgeous pieces of jewelry that are truly one of a kind. Since I have a soft spot for rings, I purchased a set of three rose gold rings from her. I’m still as in love with them as I was when I first saw them!

carden and aster

My second purchase of the day was from ROTD Creations. After accidentally knocking over my first potted succulent from Richard (the founder of ROTD Creations), I needed to get a replacement. I settled on a larger concrete pot with a beautiful oval arrangement. Take a look at all their beautiful arrangements on Etsy:

ROTD creations

I also purchased a tin of magical Scrub 2 Go from Bon Bliss Beauty. Run by a husband-and-wife team, Bon Bliss sells to product lines: single-use hand scrub “candies” (Scrub 2 Go) and single-use body scrub “truffles” (Body Truffle). The scrubs do a great job exfoliating and moisturizing, so much so that I don’t even need to lather on lotion after the scrub-down! (I have exceptionally dry and sensitive skin, so that’s a big deal for me.) I got a tin of Black Raspberry Vanilla, but their Bergamot & Neroli shot here really showcases the brand:

bon bliss

Most of my Unique LA purchases were edible goods and most of them are already gone. I treated myself to dessert bars from The Square Treat and DeLuscious Cookies & Milk. I also got a ton of pickles from Pickled by Hattie and Pernicious Pickling Co, thanks to Andrew and Yvonne! I’m already halfway done with all my pickles (and completely finished with the desserts), so the next time you come across these vendors, I highly recommend stocking up on their goodies.

One of my most favorite purchases this show was from Lustered Walnut Pottery & Woodworks. The brainchild of husband and wife team Robert and Marie, Lustered Walnut crafts beautiful artisanal home goods. The whole team at Cardtorial couldn’t stop raving about their gorgeous goods — we love their brand! Though I wanted initially wanted a vase, I settled on a tall faceted tumbler. It’s currently hosting a fresh bouquet of flowers from Trader Joe’s!

Lustered Walnut

A few other vendors I chatted with include Millicent’s Preserves, who told me the sweetest story about how he met his wife and started the company, and Owlo, who creates the most adorable designs and illustrations! I’m definitely looking forward to seeing all of these vendors (and many more) at our next show.

unique laThank you to the awesome Unique team for putting together such a fantastic show! We all had an amazing time and can’t wait for the summer market in August. And thank you to all our friends who stopped by — we hope you enjoyed the Unique experience!

What’s your favorite part about shopping Unique? Share with us in the comments below!

8 Timeless Mother’s Day Gift Ideas

28 Apr

Your 2015 guide to celebrating Mother’s Day!

Here at Cardtorial, we love celebrating special (and everyday) occasions. If you haven’t made any plans for Mother’s Day yet, we’ve got you covered. Here are a few of our favorite Mother’s Day gifts that will last a lifetime:

1. Simple Scrapbook

mini scrapbook

via BHG

Scrapbooking doesn’t have to be difficult! It’s simple to put together and can be as meaningful as you want it to be.

2. Customized Photo Frame

via Oh Happy Day

via Oh Happy Day

If you’re a little more handy with tools, try your hand at this beautiful picture frame. Hand letter your mother’s name on the matboard, and voila!

3. Handmade Flowers


via 100 Layer Cake

Even those they aren’t the real deal, these paper roses will last a whole lot longer. They don’t even need much maintenance… maybe just some light dusting once in a while ;)

4. Personalized Mug

DIY sharpie mug

via Living Well Spending Less

Sharpie mugs have been all the rage on Pinterest. Get inspired and make your own for Mother’s Day!

5. DIY Coasters

via The Gourmet Gab

via The Gourmet Gab

Though these take a little more skill, these handmade coasters are the perfect match for personalized mugs (or any other cups your mom might already have)! Bonus: you can finally replace your old scrabble tiles that have been worn out or, more importantly, gone missing.

6. Painted Vase

via Live Laugh Rowe

via Live Laugh Rowe

Who doesn’t love mason jars? We’re sure your mom will love our versatile and beautiful these repurposed jars are.

7. Wooden Card

happy mother's day card

via Cardtorial

Skip over the paper and give your mother a card made of real wood! Choose from 21 different designs to find the perfect one.

8. Keepsake Box

wood keepsake box for mom

via Cardtorial

Designed to be filled with memories, these gorgeous wooden boxes are made of real American hardwoods and laser cut with intricate artwork.

How are you celebrating Mother’s Day this year? We’d love to hear about your gift ideas in the comments below! 


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