All New Designs for Mother’s Day!


We’ve just added six brand new designs to our Mother’s Day collection. From cute & iconic to sweet & floral, our new cards celebrate mom in a whole new way. Order your favorite design by the end of April to receive your gift in time for the big day with ground shipping! Click here to view our entire Mother’s Day collection.

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#CelebrateMom With Us

Image 1a.jpgWhat does motherhood mean to you? We’ve partnered with some awesome moms on Instagram to help us launch our all new Floral Monogram series. Throughout the month of April we’ll be highlighting their stories & thoughts on motherhood. Follow along with us on Instagram and #CelebrateMom with us all month long.

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Inspired by Nature

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From landscapes to leaves, these journals celebrate the beauty of nature. We drew inspiration from desert blooms and lush foliage, and we think these new designs pair perfectly with our wood medium – wouldn’t you agree? Check out the new botanical collection or shop our entire journal line to find the perfect one for you.

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8 Highlights from 2015

It’s hard to believe our story started with a single wooden card. Since then, encouraged by the community’s enthusiasm for our products, our line continues to evolve. Before 2016 starts, we’re stepping back to take a look at a few highlights from this past year:


– January: We launched two new product lines in 2015. Our new wood gift tag line features nine different sets with three gift tags in each set. Now you can package your presents (both big and small) with our laser cut gift tags made of real wood! The second line we launched this year was our collection of wedding guestbooks. Filled with white linen pages and crafted in our Los Angeles studio, these wood wedding guestbooks are perfect for commemorating the most special of days. Each guestbook features lovely handlettering on the front wood cover and an equally sturdy back cover.

– February: Our Valentine’s Day cards were spotlighted by some amazing blogs and news stations. In fact, we had our very first appearance on TV! There was so much to be appreciative of this month so we gave some dedicated shoutouts to everyone here.

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– April: Anthropologie picked up our Dad Shape Cards! It was so amazing to see our cards on their website. Soon after, they began selling our Birthday Airmail cards (in stores and online) as well. Totally a dream come true!

– June: We participated in #EtsyOpenCall and explored the heart of our brand in a series on Instagram. What is Cardtorial all about? What makes us different from other brands? Why Cardtorial? Read our story here.

This month, we also packed up our bags and moved from our downtown studio to a bigger space in the South Bay of LA. It took us a few weeks to set up shop, but now it definitely feels like home.

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– September: After a whirlwind of a summer, we debut with Nordstrom thanks to Etsy Wholesale! Yes, we pinch ourselves constantly.

– December: Coming out of our fourth year in business, our ever growing team is working together in a new vibrant space to pave the way for a bright year ahead. This upcoming season, we’re adding coasters to our product offering and could not be more thrilled with the new addition. More broadly, we’ve taken inspiration from all things botanical. Our floral monogram series has had us dreaming of foliage for months. This series perfectly highlights the beauty of our medium and all things natural. You can peek at the 2016 catalog here!

Thank you for letting us share our story with you. We are so appreciative of your support.


Team Cardtorial

Cardtorial on #EtsyOpenCall

Just a couple months ago, Cardtorial participated in Etsy Wholesale’s #EtsyOpenCall program. Etsy Wholesale encouraged wholesalers to take to Instagram and share about their brand, their products, and their story for a chance to attend a pitching event with Etsy’s retailer partners: Nordstrom, Lou & Grey, Clementine, the Walker Art Center’s Walker Shop, and The Land of Nod.  (You can learn more about the amazing program here!)

It was an incredible opportunity for us to connect with Etsy and some of the best retail stores in business today. But most importantly, the program really encouraged us to dig deep into our brand and share our roots with our fans.

This is our story.

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Hello! To our old friends and new. My name is Yvonne and I’m the founder of Cardtorial! We often get the question of how Cardtorial came to be. How I decided to leave my job, how I landed upon wood as my canvas. Those stories continue to shape our brand and are at the root of why we do what we do.

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A few years ago, after having worked in finance for a number of years — it was infinitely clear to me that a life walking that straight path wouldn’t be my path to fulfillment. While there was no single “Aha!” moment, no dramatic breaking point, each honest moment and the small decisions following lead me to realize that I yearned for the freedom to create, explore, & feel human. I hoped to do and build something meaningful to me & hopefully those around me.

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That form of expression began as a single wooden card. Something I could make and share with those I love. Something a dear friend could keep forever and that would bring lightness and joy for years to come.  Encouraged by the kindness and enthusiasm of friends & co-workers, I began to see my wooden creations were unique & allowed customers to express their love & friendship in a new and wonderful way.

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Those first wood cards gave way to a modest Etsy shop.  And from there, it grew.  Despite the growth and evolution of this business, the core of Cardtorial remains.  It is a place into which I pour my thoughts & heart, hoping that what we create resonates and helps to highlight the beauty of creativity and craft. For that reason, we would love to connect with Nordstrom and the Walker Art Center at #EtsyOpenCall.  We admire their ability to push the boundaries of what retail can be. Their focus on uniquely connecting with customers both through products and experiences.

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One of the unexpected delights of our business is growing & working with other small businesses. Some of our very first retailers were also opening up stores of their own — experiencing the same entrepreneurial struggles & triumphs I was. Being able to support one another and admire our respective successes and growth has made the adventure especially fulfilling. We would love to meet Emily Blistein from Clementine — her enthusiasm for handmade, discovery, and building a community are infectious and inspirational. We’ve admired her from afar and couldn’t imagine a more lovely retailer to meet and with whom to work.

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It’s been a busy summer season, but we couldn’t be more happy with how much we’ve been able to grow and mature. We can’t wait to see what the rest of 2015 brings!