History of the Advent Calendar

The holidays are so special to our team at Cardtorial. Whether we’re watching our favorite Christmas movie, baking huge batches of our grandmother’s gingerbread cookie recipe, or spending quality time with our loved ones, it’s our traditions that truly make this the most wonderful time of the year! With that in mind, we are thrilled to introduce our brand new Heirloom Advent Calendar!

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A Little History:  Since its invention in the mid-19th century, the Advent Calendar has become a treasured family tradition. Building excitement day by day throughout the month of December, the advent calendar traditionally stores pieces of candy, small toys or trinkets behind 24 small doors, each marked with the date in December on which it should be opened. The advent calendar has its roots in the mid-1800s, when German Protestant families began to countdown using chalk lines on the doors of their homes. Others chose to light a candle on each night of the month, or to burn a candle down to a specific point, with the 24 carved-out notches on that candle denoting the 24 days of Christmas.



Source: The LDN Diaries [http://theldndiaries.com/beauty-advent-calendar-guide-2017/]
Since its first appearance in its modern form in the 1850s, the Advent Calendar has seen many iterations, from the store-bought chocolate boxes first popularized in the 1950s, to—in more recent years—the introduction of super fun beauty-focused calendars from brands like Clinique and Bare Minerals, or the ever-sold out option from the England-based shop, Liberty London.

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Creating Your Own Advent Tradition: We love this holiday tradition because it’s an easy, fun way to build excitement all month long for the ones in your life (and perhaps gently eschew that desperate “when is Santa coming??” plea…). If you’re interested in an advent calendar of your own, we’ve got you covered.

Each advent calendar is made by hand – every cotton bag is hand-painted and tied with luxe Italian ribbon. Our signature engraved, sustainable wooden tags date each bag, so that you know which day in December you’ll be opening that particular treasure. We picture this calendar displayed on a showstopping wall, hung along a staircase or mantle with care, or dreamily draped around your family’s Christmas tree.

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However you choose to fill your 24 days of the holiday season, we hope that our Heirloom Advent Calendar brings you joy this holiday season. We can’t wait to hear how you use your Advent Calendars this year!



How It Gets Made!

People always say to us, “Tell me how you make it!” You may guess we have tiny little elves hand carving each piece, but the truth is we create each of our products in our Los Angeles studio using our laser cutter – he’s the true Cardtorial MVP.



Shop this Succulent journal, as well as all of our other journal designs, on our website.





Beach, Please! Our Newest Journal Collection.


The ocean is a special and personal place for me. Growing up by the beach meant hours as a child digging holes in the sand and learning the ways of the water. In the last year, I have spent almost every morning surfing in the Pacific. No matter what’s going on with other aspects of my life, I can count on the ocean to offer perspective, calm, and usually a pretty good time.

We are so very lucky to have our studio just a few miles from the Pacific; the ocean holds a special place for many of us here at Cardtorial. When designing this new series, we wanted to celebrate this space that we love. We took inspiration from the bold colors, patterns, and textures of the sea – from the iridescent shades of the water to the tropical hues of the reefs, this collection celebrates the energy and spirit of the ocean and all that it holds.




Meet The Team!


Hello! Yvonne here, founder of Cardtorial. Our small business has grown over the last few years from a 1-woman operation to a small team, and I wanted to spotlight the lovely ladies that make up Cardtorial! I started Cardtorial 5 years ago after quitting my job in finance. After a few years in a corporate environment, I felt super stifled. The first few years of Cardtorial were all-consuming as I played the role of product designer, laser operator, salesperson, customer service rep, packer, shipper, and accountant.

It’s not always easy nor is it always smooth going, but I’ve come to realize I very much value freedom and flexibility over stability and a big paycheck. These days, I live near my office and I surf every day before coming into work. It’s always a work in progress, but Cardtorial has come a long way from the days where I would ship packages during my lunch hour or even when I worked out of my parents’ garage. We’re growing a team that’s strong, spirited, and creative, and I can’t wait for you to get to know them!


06.07 NEWMeet Tiina, our Marketing Manager and Resident TV Expert! She is in charge of setting our marketing strategy, running our Instagram account, and telling us all what TV shows to watch. She’s currently doing all of this from halfway across the world – she is on an extended trip traveling across Europe for 5 months and making us all jealous with her photos! Born & raised in LA, she attended University of Oregon (Go Ducks!) and worked in Portland for a few years, but she couldn’t resist the call of the California sunshine. She works as a freelance graphic designer in addition to working at Cardtorial, and lends her design chops to the team when needed. When she’s not glued to her computer working, you can find her drinking large amounts of La Croix, swimming at the pool, eating tacos, and hanging out with her dog Lucy.


06-20.jpgMeet Kristin, our Sales Channel Coordinator, In-House Photographer, and Resident GIF-Maker! What can’t she do?? Kristin manages all of our online stores and wholesale accounts, and she shoots all of the beautiful photos you see here right on this feed! A graduate of Vassar college with a Fine Art degree, she says her favorite part of working at Cardtorial is our robust snack shelf – but she also loves being surrounded by fun, talented, creative women every day. 🙂 When it comes to our office tunes, she will vote for Justin Bieber each and every time….in her words “it is no longer a guilty pleasure”. When she’s not at Cardtorial, you can find her taking pictures of her dog Penny, going on a run, or watching too much Twin Peaks.


06.14 NEW.jpgMeet Kayley, our Studio Assistant and Official Youth Consultant. Kayley is in charge of packing and sending out each and every order, for both retail and wholesale, and keeping us all up to date on what’s cool nowadays. 😉 If you’ve ordered something from us, chances are Kayley packed it up for you! She also coordinates many of the processes and production tasks in the office. Her favorite part of the job is knowing that she’s sending out products that are going to make people happy and help spread love. Kayley is also a Los Angeles native – she was born and raised in the South Bay. When she’s not in the office, you can find Kayley at concerts with her friends, binge watching Girls, or hanging out with her cat Tube (yes that’s his name)!


06.28 NEW.jpgMeet Liz, our In-House Designer! Liz joined us about 6 months ago as a Studio Assistant for the holiday season, but now is in charge of creating new designs and products. In her short time here, she has already spearheaded 2 design collections – our recent Floral journal series and our newest Ocean collection. We can’t get enough of her beautiful illustrations. Liz, unlike the rest of us, was NOT born and raised in Los Angeles….she hails all the way from Vermont! She is a graduate of SCAD in Savannah, Georgia with a degree in Communication Design. In addition to working full-time with Cardtorial, she manages to find time to do additional freelance work as a designer & production artist. When she’s not designing, you can find liz watching anything on the Discovery Channel, hanging out with her cat Monk, or planning her upcoming wedding in November!




This Just In! Our Newest Cards for Father’s Day.


Don’t forget about Dad! Father’s Day is just around the corner – are you ready? Treat dad to the best and choose from our selection of classic favorites and fresh new designs sure to make his day extra special!!

Plus, get a free easel* when you purchase any Father’s Day card! Use code DADSRULE at checkout to get yours today.

*1 easel per customer. Can only be used with the purchase of a greeting card. To redeem: Add easel to cart and enter code DADSRULE at checkout. Expires Friday 6/2. 


Wedding Season is Here!

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Wedding season is here! Our calendars are filling up with wedding dates, ranging from rustic retreats to city chic. We’re looking forward to spending these joyous times with friends and family celebrating these happily ever afters.

Looking for the perfect wedding gift? Leave behind the impersonal registries and gift a unique handcrafted, personalized keepsake. From hand-lettered beauties to intricate floral designs, Cardtorial has unique and special gifts to last the happy couple a lifetime.

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